Media

Entrepreneurship: Inspiration to try again

Entrepreneurship: Inspiration to try again

I've been inspired to give my dream of creating a bright, positive gym brand a second go, and I would like to share what it was that encouraged me so that others can draw inspiration from it as well. This quick recap is particularly relevant if you have worked towards a dream and then given up on it. Five years ago, I made the front page of the Gold Coast Bulletin’s business section with my new brand BulkTee, a bright and colourful gym wear line that aimed to break down the aggressive gym stereotype by promoting a happy, positive vibe....

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Our mission is to change the aggressive gym stereotype

Our mission is to change the aggressive gym stereotype

  BulkTee has paved a new lane for itself in the Australian gym wear market through boasting a website full of smiles and light blue, pink and orange colours that give off a friendly, welcoming vibe. This is all part of BulkTee’s positive, friendly ethos, which differs greatly from what you might expect from a men’s gym brand. The brand boasts a range of colourful T-shirts and singlets worn by models that are harbouring big, bright smiles on their faces. Campbell, the 23 year-old who started the brand explains, “I wanted a brand for people like me who love the...

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