Welcome to our up and coming brand’s new website!
Our mission is to change the aggressive gym stereotype. We are a gym brand for positive, happy people and we are fighting the stigma that you need to be jacked and mean-looking to love the gym.
Who are we for?
We are for people who love the gym but don’t make it their whole lives. If you focus and train hard when you’re in the gym, but have a happy, fun personality in real life, then you are exactly who we made this brand for.
Why are we here?
All the other Australian gym brands seemed to be sending the same message by using huge bodybuilders posing with aggressive stares. That was not a personality that we could relate to at all, so we made a brand for other happy, smiling and realistically sized people like ourselves.
What are we offering?
Some of the best fitting and looking gym shirts and singlets that you can legally get your hands on. We know what gymers need and crafted the perfect gym wear to help you look great, feel great and train your best at the gym. We are hoping you give our gear a try and be part of our massive movement to end the aggressive gym stereotype.